Major construction nearing on West Washington Street—a major investment in the future of our corridor. While the improvements ahead are exciting, we know the process can bring challenges for local businesses. The good news? With some creativity and collaboration, your business can thrive through it all.
Let Customers Know You’re Open
Communication is everything. Make it easy for people to find you and know you’re open for business. Use bold signage, social media updates, and even handwritten window notes to remind folks you’re still here and ready to serve. A clear “Yes, We’re Open” message goes a long way.
Partner Up
Now’s a great time to lean on each other. Collaborate with neighboring businesses to cross-promote, host small events, or share updates. A united front keeps energy high and customers engaged.
Rethink Accessibility
If entrances shift or parking becomes tricky, help customers navigate the changes. Simple maps, videos, or even offering curbside pickup can make a big difference in keeping people coming through the door.
Appreciate Your Regulars
Your loyal customers want to support you—so make it fun and easy. A small discount, loyalty card, or thank-you treat during construction shows you appreciate their effort and encourages repeat visits.
Stay in the Loop
Merchants West is here to walk with you through every phase. We’re working with city officials to push for clear signage, steady communication, and support that keeps our corridor strong. Got concerns or creative ideas? Let’s talk.
